Perhaps because it can be conjoined with my own love of Chinese food.
But still, what celebration can be as good as one that involves giving money, one that involves drums and a Chinese dragon, and one that involves streamers and dancers.
Even the regular supermarkets in Victoria celebrate the new year with decorations along their ceilings, and with bringing out foods on the display isles that I don't see during the regular parts of the year.
Even rice becomes a feature with bags of it along the isles, all at a saving of some sort.
Or who gets a heady feeling when the chui choy is in my hands and I can imagine chopping it up and adding it to a chow mein.